Practical guides, lessons, and deep dives from my work on email, data, and operational platforms.
How I approached domain reputation, suppression logic, throttling, and gradual list warming, to handle millions of contacts safely.
Defensive SQL, data validation, null handling, and compliance-safe joins for email segmentation.
Tips for filtering, de-duping, null handling, and safe merges in Excel.
Segmenting workflows for different customer types, building delivery rules, and managing operational guardrails in HubSpot.
Event tracking, validation, and data activation into email platforms. I discuss pros, cons, and lessons from real projects.
Comparing tools for event tracking, identity stitching, and safe activation.
Insights from building dashboards that are functional, actionable, and safe. Promoting clarity over polish.